Free Photography Tools Archives

How to Get Clients to Stop Texting at 2am

Clients often expect to be able to communicate with you 24/7 via Email, texts, Facebook messages, or any other way they find to contact us.

Some photographers don’t offer clients the ability to contact them by phone. But putting up walls for clients makes it harder for them to book you, and some people prefer to use the phone. So today I am going to share one tool that will make it easier for you to use the phone in your business, stop getting annoyed by client calls and texts at all hours of the day, and how to make it effective even if you prefer not to talk to clients on the phone.

Google Voice has been an indispensable tool for me in my photography business for the last eight years.

It’s even free, only requiring a Google account. When you sign up, Google will assign you a phone number (with some input preferences from you first).

Here is why I believe every photography business owner should be using Google Voice. [Click to read more]

Get the Photography Clients You Deserve from Google Search

This week’s post is a guest post from Zach Prez.

You take stunning child portraits that can change the attitude and environment of an entire household simply by displaying your work on the wall.

Why doesn’t Google see your website in the same light and reward your quality photography with an outstanding rank?

First, search engines look at your website differently than clients. Search pays special attention to titles, URLs, and image text that clients ignore.

Second, people search for more than a “photographer in city X.” Clients search a particular style, season, and price all in a single phrase. This post outlines how to rank well for dozens of key topics in your niche so you can finally get the business you deserve from search.

[Click to read more]

Free Photography Business Tools

Free stuff is really cool.

Free stuff that helps you earn more money and helps bring peace to your life is seriously legit.

Unrelated side note: Using word “legit” makes me feel young and trendy. But I’m not really. I’m a quirky mom with a camera that has a crazy love for business who is in no way a rock star. And I’m highly amused that I used it in this post, even though you’re probably rolling your eyes right now….

So, I’ve compiled a list of the best free photography business tools you’ll find here on The Modern Tog. [Click to read more]

What Wedding Photography Pricing Model Should You Use For Maximum Profit?

Wedding Couple in a Field — Credit: Madison Wedding Photographers

There’s so many different wedding photography pricing models that sometimes it’s hard to know what will be most profitable for you and your business.

Should you have packages? Or go completely A la Carte? Which one books you more clients and gets you higher sales?

There’s an easy way to tell, and the answer will be different for each person.

So first we’ll look at 3 wedding pricing and packaging models, discuss their strengths and weaknesses, and then you’ll learn how to determine which one you should use to maximize your profits.

[Click to read more]