Creative Pricing and Packaging Archives

What Photography Pricing Guide is Best? A Comparison

One of the most common questions I get from readers is what the difference is between the various pricing guides out there, such as Easy as Pie, Creative Pricing & Packaging, my own free pricing guide, and others. Do you need to buy Easy as Pie? Or is my free pricing guide series enough? Or is there something else out there that is better?

Each of them have value, but they all significant differences and they aren’t all applicable to everyone. Instead of reviewing each guide separately, I thought it’d be helpful to do a mini-review of each of them and then compare them to each other. They don’t all directly talk about pricing, but each one of them is written with the goal of helping you increase your average sale, so they all are related in that way.

So this post is here to help you figure out which pricing guide is best for you so that you can stop wasting money on products that are not relevant to you and make sure that you’re getting exactly what you need to make more money in your photography business.
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2 Tips To Grow Your Photography Business Faster

Building a successful photography business takes tons of time and hard work. As much as I’d like to be able to tell you it’s fast and easy, it’s not.

However, there are a few things that can help you get there more quickly.

These tips won’t get you there overnight, and it will still require hard work on your part, but you’ll reach your goals faster than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow and you’ll end up getting where you want to be faster because of it.

My ultimate goal with this site is to help you get the business you’ve always wanted, and so here’s a few tips to help you get there faster. [Click to read more]

What Wedding Photography Pricing Model Should You Use For Maximum Profit?

Wedding Couple in a Field — Credit: Madison Wedding Photographers

There’s so many different wedding photography pricing models that sometimes it’s hard to know what will be most profitable for you and your business.

Should you have packages? Or go completely A la Carte? Which one books you more clients and gets you higher sales?

There’s an easy way to tell, and the answer will be different for each person.

So first we’ll look at 3 wedding pricing and packaging models, discuss their strengths and weaknesses, and then you’ll learn how to determine which one you should use to maximize your profits.

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The Secret to Significantly Increasing Your Portrait Sales

I used to be a shoot-and-burn portrait photographer, but wow was that a mistake. I don’t even want to think about how much money I lost by doing things that way.

It made logical sense to me. I am mainly a wedding photographer, and I didn’t promote my portraits much at all because I simply didn’t have time for them or for placing print orders. People got their disk of images, an occasional 8×10, and it was quick and easy.

If someone had told me that I’d effectively triple my average portrait sale by taking the extra time to do in-person ordering sessions, I could have shot fewer portraits and still made more money in the same amount of time.

I’m not going to claim to be super-experienced in this because I’m not. I just changed to this method of sales this year. But the results so far have been ridiculously amazing. I had heard from other people that this was the case, but it was hard to fathom that I could have sales as high as they were saying. But the results are amazing.

Here’s what I did to drastically increase my average portrait sale. [Click to read more]