Photographers LOVE to tell other photographers to raise their prices.
It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.”
While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should raise their prices as well, there are several good reasons why this is sometimes a poor decision.
So let’s jump in and consider the times when it’s a bad idea to raise your prices.
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Why isn’t your business where you want it to be yet?
While there may be some very good reasons, I bet there are several excuses that you tell yourself that are holding you back from reaching your true potential.
To get the business you really want, you can’t allow them to get in your way.
Sometimes we don’t even realize how many excuses we’re actually believing. So today I’m going to list them out, and over the next several months I’m going to take them down, one by one, and give you the tools you need to overcome each and every excuse in the list.
Excuses are for your competitors, not you. YOU are aiming for success!
Don’t let some lie keep you from getting there. [Click to read more]
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This post is part of a video series on Photography Business Excuses That Hold Us Back. To see what other excuses I’ll be helping you overcome, head on over to the main excuses page or subscribe to my YouTube channel to get all the videos as soon as they are ready to go (even if they haven’t been posted here yet!). Enjoy!
Today I’m going to tackle the excuse “My Photography Isn’t Good Enough”.
In this video, you’re going to learn when your work is good enough to charge for it as well as several places that you can go to improve your photography. [Click to read more]
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This week’s post is a guest post from Matt & Katie, Queensland, Australia wedding photographers. I asked them to share this story with you after hearing it as I thought it was an amazing post that you might enjoy and learn from!
Over the last few months Katie and I have been putting in a new kitchen and new bathroom into our house. All up it’s costing us about $50K for materials, appliances and labor.
It’s been an exciting and frustrating experience. And a huge learning experience for us, not just as first time renovators but also as owners of a customer service based business.
The whole experience reinforced some valuable business and customer service lessons.
[Click to read more]
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Building a successful photography business takes tons of time and hard work. As much as I’d like to be able to tell you it’s fast and easy, it’s not.
However, there are a few things that can help you get there more quickly.
These tips won’t get you there overnight, and it will still require hard work on your part, but you’ll reach your goals faster than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow and you’ll end up getting where you want to be faster because of it.
My ultimate goal with this site is to help you get the business you’ve always wanted, and so here’s a few tips to help you get there faster. [Click to read more]
So excited to share this with you! Not only is the full e-book now available, you can also download a sample of 10 e-mail templates for free for use right away.
Right now, during the launch, you can get the ebook for $50 off PLUS get a free copy of my Photography Client Questionnaires (valued at $49). Click here to check it out now! UPDATE: The launch is now finished, but I still encourage you to check it out. Thanks!
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Think back to when you first started your business. Why did you do it?
Personally, I started my photography business because I loved making people happy with photography. I loved how they got all emotional when they saw the photos I was taking of their children and thanked me profusely for capturing that time in their lives.
It feels SO GOOD when people are praising you, and when you know you did something they could not have done themselves, especially when that something is as meaningful as preserving memories of their most cherished people and moments for a lifetime.
Then to make money on top of that? Sounds like a dream business. [Click to read more]
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Consultations are the main thing people use to decide what photographer to hire, so it’s absolutely vital to do things right!
Trust me. I had no idea what I was doing when I was just starting out and made lots of mistakes.
After trying all sorts of things to see what worked well and what didn’t (as well as learning a lot about sales and marketing in the process), I came up with 5 main things that I believe are key to effective consultations.
While I write this mostly from a wedding perspective, every single point can be applied to a portrait pre-sales consultation as well.
Here’s my 5 consultation secrets that every photographer should know:
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Your emails directly affect how many clients you book.
Really amazing response times and well-written emails can help you book clients by making people talk about how great you were to work with.
However, you can lose clients and garner a lot of negative word-of-mouth advertising if you’re making these 10 common email mistakes with clients.
Let’s jump right in.
[Click to read more]
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If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.
Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.
Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.
Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.
You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.
I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]
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You can find our most recent picks for best photography blogs in 2013 by clicking here, thanks!
It’s hard to believe that it’s been a full year since creating my first list of Top 10 Must-Read Blogs for Photographers, and I had no idea how popular it would be (right now it’s the 3rd most read post on my entire blog!)
I’ve decided to make this an annual list. There’s more and more blogs for photographers starting up every day, and so I want to help you cut through the fluff and find the blogs that will really help you grow your business.
It was incredibly hard to narrow it down to just 10 blogs, but I’ve painstakingly done so to bring you only the best. [Click to read more]
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