If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.
Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.
Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.
Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.
You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.
I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]