Photography Marketing Archives - Page 4 of 5

Best of the Rest: How to Get More Photography Clients

I’ve been sifting through the answers to the super-quick survey I posted last week, and it’s been incredibly awesome and eye-opening. Thank you profusely if you took a minute to answer the 5 questions for me (and if you didn’t, it’s not too late to speak up. I value what you think more than you know).

The most common thing I’m seeing? You want more clients.

Getting pricing relief is great, but it doesn’t matter how much you’re charging if no one even asks or inquires.

Many of you are doing photography part-time or just thinking about it, and you simply don’t have the time or money to do the marketing that you need to be doing in order to get the clients you want.

So this week I’ve decided to post some of my favorite resources from around the web that talk about getting more clients. I want to help as many of you as possible right now, so I thought that a collection of resources would be a great way to start.

[Click to read more]

The Ultimate Pinterest Guide For Photographers

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Pinterest is about to take the world by storm.

There’s been a lot of buzz about Pinterest in the last few weeks, so I thought it was time to share with you everything you need to know about Pinterest as a photographer.

I’ve been studying it fairly intensely for the last few months, and I think it’s only going to get bigger and more important to helping you market your business.

Here’s what you’ll learn about Pinterest:

What is Pinterest?
Why should you care about Pinterest?
Pinterest Etiquette
Strategies for Using Pinterest
Pinterest Tips
Resources for Photographers on Pinterest

So let’s get started! [Click to read more]

How To Use Contests To Market Your Photography Business

Contests can be an amazing way to spread the word about your business and get new clients.

I’m currently running a contest on my Madison Wedding Photography site, and I thought I’d talk you through how I’m doing it and how you can run a successful contest as well.

In the video below, you’ll learn:

The Rules about running a contest and using Facebook
A breakdown of my current contest and how you can do something similar
One simple entry tip for encouraging more new visitors to check out your site

You’ll also learn that I like to talk with my hands and see the unfortunate thumbnail that YouTube decided to give me for the video.

(I give you full permission to mock me and laugh at me. Bonus points to the person who does a video response parody of me and posts it on YouTube.)
[Click to read more]

What to Blog About When Your Photography Business Is Slow

If you want to attract new clients online, it’s absolutely essential that you blog regularly.

Search engines like Google will lower your rankings in their results if your website isn’t being updated regularly.

But what do you blog about when you’ve already blogged all your client work and don’t have anything to blog about.

Please don’t blog post after post of your own kids. People notice. And certainly do NOT try to make it look like they aren’t your kids or that it was for some paying client. A post here and there is fine, but when you’re doing it to “pad” your blog, it sticks out like a sore thumb.

So what do you write about?

Here’s a list of several topics you can blog about when your photography business is slow. [Click to read more]

Why Giveaways Fail And How To Rock Your Next One

Giveaways are a great way to market your business.

It can spread the word about your business, get you new clients, and build rapport with your followers.

However, many giveaways are epic failures.

You offer an amazing prize, but then you only get a few people to enter and they never spread the word.

It can be especially deflating if you’ve offered up your services for free and hardly anyone bites. It made me wonder if my photography was so bad that people didn’t even want it for free.

But that’s not the case.

Giveaways fail is because the word about it never spread or because it was too hard to enter.

There’s a ridiculously easy and free tool that takes care of both of these problems, and I’m about to tell you about it. [Click to read more]

3 Ways to Make Your Photography Business Remarkable

Baum's Mercantile Pittsville WI — Baum's Mercantile

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There always seems to be at least one thing that gets forgotten when we go on vacation.

We just went camping as a family, and sure enough, we forgot to pack our new bottle of sunscreen, and our old one was just about empty and wasn’t going to be enough for the entire trip.

So we decided to go on a family adventure to find ourselves some sunscreen. Going without sunscreen was not an option for us.

We saw a gas station about 5 miles away from the campground, so that was our first stop. No luck. It’s the end of summer here, so they didn’t have any left. They suggested we check the local grocery store.

And that’s where our real adventure began.

This was no typical grocery store. This was Baum’s Mercantile, a truly a one-of-a-kind experience, and ended up being the highlight of our camping trip for me.

Most small town grocery stores are simply over-priced places to get the bare essentials. Not Baum’s Mercantile. They have taken a relatively boring business and made it truly remarkable.

Here’s 3 things I learned from Baum’s Mercantile about how to make your business remarkable. [Click to read more]

Don’t Let Your Photography Blog Suck

coyhaique niche photography blog — Photo by Kyle Hepp

Let me start by saying this: Your blog is not that great. Your blog doesn’t stand out from the rest. Your blog is sometimes (maybe even often) boring.

I’m sorry. But somebody had to break the bad news.

The wedding photography world is filled with full timers looking for more clients, part timers wanting to book enough to go full time and people who picked up a camera yesterday. I’m going to throw out a guess here, but I’d say at least 75% of those people have blogs. I’m being conservative. That number is probably higher.

Of those 75%, at least 65% of those blogs are virtually indistinguishable from one another in terms of content.

[Click to read more]

How Bobby Pins and Band-Aids Get Me Business

I’m going to tell you a valuable business secret.

It’s one of the best ways to get new clients and referrals from current clients, and it’s super easy.

People will love you even before they see your photos, and clients won’t be able to stop raving about you.

It’s also one of the best ways to set you apart from your competition. I promise.

[Click to read more]

The Secret to Facebook News Feed Optimzation: Don’t Lose Out on People Seeing Your Posts!

Facebook is one of the best free tools for photographers to use to market their business.

The ability to tag clients and have all their friends see the photos you took of them is one of the best ways to get new clients, especially when people leave a lot of awesome comments on your work for their friends to see.

Yet have you noticed that some posts get a lot more response than other posts? I’m always a bit disappointed when I post something and get little or no response from people, when other posts seem to go crazy with people responding like mad. Or maybe you find that you get lots of response when you post it on your personal profile page, but very little when you post stuff on your business page.

Fear not, I’ve just learned the secret to getting your posts to show up in people’s news feeds, ultimately getting more people to see your amazing work and hire you! [Click to read more]

The Photographer’s Guide to Building Links (And Why They Are Necessary)

No matter how optimized your website is, around 60% of the ranking factors for search engines involve links from other sites to your site called backlinks.

There are important aspects to each link which may make one more valuable than another.

So lets see if we can break all of this down and tell you how to get these valuable links without getting too technical (like I promised in my last post).

[Click to read more]

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