Facebook recently just rolled out the “Promote” button for Facebook pages that have more than 400 fans, causing widespread chaos and rumors that Facebook is now forcing you to pay in order for your fans to see your posts at all.
Take a deep breath. Don’t panic.
Nothing has actually changed in how you show up in the newsfeeds other than you can pay to show up MORE than before in the newsfeeds of your fans. Rates start at $5 and your post will have a “Sponsored” label added to it when people see it.
That being said, several months ago Facebook DID change how they show things in the newsfeed, and many pages have been affected by it. I know lots of people who swear that they no longer show up at all, however that’s not entirely true.
So let’s talk about why that happens and how to show up in the newsfeed without having to pay for it.
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