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The Modern Tog

Take Your Photography From Passion to Profit

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5 Super Simple Accounting Tips for Photographers

Accounting Tips for Photographers
Image Source (Used with Permission)

This week’s post is a guest post written by Allan Branch.

Professional photographers have the technique down and creative abilities to succeed at making money doing what you love. However, managing the business side, specifically your finances, is just as critical as making certain the bride looks even prettier in her wedding photos than she does in person. Here are five simple tips to help lessen the headache of accounting and get you back to creating lasting memories.
 [Click to read more]

Categorized Under: Business Help Tags: Easy Client & Money Manager/ FreshBooks/ Photography Accounting/ Photography Business Tips/ Photography Tools

7 Mobile Marketing Ideas For Photographers Using StickyAlbums

Mobile Marketing Ideas for Photographers Using StickyAlbums

As a modern photographer, it’s becoming increasingly important that you understand the impact of mobile devices on your business.

Photographers that ignore the impact mobile devices have on their business will lose clients. Those who embrace it early will have a huge advantage over other photographers, especially in the next few years as others attempt to “catch up”.

I was SHOCKED when I looked at my stats for this past month for my wedding photography business and saw that 24% of the pageviews came from mobile devices!

So when Nate, the founder of StickyAlbums, sent me free access to his new product that creates apps for your clients with their images, I saw the huge marketing potential they had and could not wait to give it a try.

I could not be more excited about it! So to help you get an edge over other photographers, here is an introduction to StickyAlbums and 7 Mobile Marketing Ideas for Photographers using StickyAlbums (plus a coupon code at the end, WOOT!)

 [Click to read more]

Categorized Under: Photography Marketing Tags: How to Get Photography Clients/ Marketing Photography/ Mobile Marketing/ Mobile Marketing Ideas/ Photography Tools/ Sticky Albums/ Sticky Albums Review

Preveal Giveaway!

Preveal is one of the most useful new apps available on the market for selling wall portraits and canvas collections.

preveal

It will change the way you do business and help your clients select the best sized photo for their wall.

Watch and see for yourself:

Not only did they send me a free copy to try, but they sent a free copy for one reader of The Modern Tog as well!

You can buy it in the Apple App store until this Friday for only $49.99, after that the price increases to $74.99. I don’t make anything if you buy it, I just think it’s a fabulous product to help you make more money!

Enter the contest now! Contest ends Wed, August 8th.

The contest is now closed. Congrats to Chandra Isenberg, winner of the free copy of Preveal!

a Rafflecopter giveaway

Categorized Under: Business Help Tags: Photography Giveaway/ Photography Tools/ Preveal

Free Photography Business Tools

Free Photography Business Tools

Free stuff is really cool.

Free stuff that helps you earn more money and helps bring peace to your life is seriously legit.

Unrelated side note: Using word “legit” makes me feel young and trendy. But I’m not really. I’m a quirky mom with a camera that has a crazy love for business who is in no way a rock star. And I’m highly amused that I used it in this post, even though you’re probably rolling your eyes right now….

So, I’ve compiled a list of the best free photography business tools you’ll find here on The Modern Tog.  [Click to read more]

Categorized Under: Business Help Tags: Free Photography Tools/ Photographer's Pricing Guide/ Photography Pricing Guide Comparison/ Photography Tools/ Ultimate Pinterest Guide for Photographers

What Photography Pricing Guide is Best? A Comparison


One of the most common questions I get from readers is what the difference is between the various pricing guides out there, such as Easy as Pie, Creative Pricing & Packaging, my own free pricing guide, and others. Do you need to buy Easy as Pie? Or is my free pricing guide series enough? Or is there something else out there that is better?

Each of them have value, but they all significant differences and they aren’t all applicable to everyone. Instead of reviewing each guide separately, I thought it’d be helpful to do a mini-review of each of them and then compare them to each other. They don’t all directly talk about pricing, but each one of them is written with the goal of helping you increase your average sale, so they all are related in that way.

So this post is here to help you figure out which pricing guide is best for you so that you can stop wasting money on products that are not relevant to you and make sure that you’re getting exactly what you need to make more money in your photography business.
 [Click to read more]

Categorized Under: Photography Pricing Tags: Creative Pricing and Packaging/ Easy As Pie/ Photographer's Pricing Guide/ Photography Pricing Guide Comparison/ Photography Tools/ The Guide to In-Person Portrait Sales

3 Time-Saving Tips to Reclaim Your Life During Busy Season

3 Time Saving Tips for Photographers


Photography is very seasonal. There are busy seasons and slow seasons.

For those of us in the Northern Hemisphere, it’s busy season again. It’s that time of year where we work more hours than most people could believe and spend far too many hours behind the computer when everyone else is enjoying the nice weather outside.

While having lots of business is a good thing, over the past few years I’ve found a few places that have made a HUGE difference in becoming more efficient and doing things faster. This means more time for me to do the things I really love, like spend with my family, and it means way less stress overall.

So here are my top 3 time-saving tips to help you reclaim your life during busy season.  [Click to read more]

Categorized Under: Business Help Tags: Go-To Guide for Client Emails/ Photography Business Tips/ Photography Tools/ Productivity/ Time Management/ Work Life Balance

Best of the Rest: Must-Read Articles From Around the Web!

Best of the Rest: Helpful resources around the web to grow your photography businessBack by popular demand, here’s another edition of the best resources from around the web that will help you grow your business.

No fluff; just useful information that will help you grow. I even found some great freebies: a free boudoir posing guide and a free second shooter contract! Sweet!

I highly recommend checking them out (as well as all the other good posts in the list) and sharing the links on Facebook or Twitter if you find them useful. Enjoy!

 [Click to read more]

Categorized Under: Business Help Tags: Best of the Rest/ Photography Blogs/ Photography Tools/ Recommended Photography Blogs/ Recommended Photography Tools

7 Reasons NOT to Raise Your Prices

How to raise photography prices

Photographers LOVE to tell other photographers to raise their prices.

It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.”

While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should raise their prices as well, there are several good reasons why this is sometimes a poor decision.

So let’s jump in and consider the times when it’s a bad idea to raise your prices.

 [Click to read more]

Categorized Under: Photography Pricing Tags: How to Price Photography/ Photographer's Pricing Guide/ Photographer's Pricing Guide Workbook/ Photography Tools/ Raise Photography Prices

2 Tips To Grow Your Photography Business Faster

2 Tips To Grow Your Photography Business Faster
Photo Credit


Building a successful photography business takes tons of time and hard work. As much as I’d like to be able to tell you it’s fast and easy, it’s not.

However, there are a few things that can help you get there more quickly.

These tips won’t get you there overnight, and it will still require hard work on your part, but you’ll reach your goals faster than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow and you’ll end up getting where you want to be faster because of it.

My ultimate goal with this site is to help you get the business you’ve always wanted, and so here’s a few tips to help you get there faster.  [Click to read more]

Categorized Under: Business Help Tags: Creative Pricing and Packaging/ Go-To Guide for Client Emails/ How to Grow Your Photography Business/ Photographer's Pricing Guide/ Photography Business Growth/ Photography Tools

New eBook! The Go-To Guide For Client E-mails: 100+ E-mail Templates For Photographers

So excited to share this with you! Not only is the full e-book now available, you can also download a sample of 10 e-mail templates for free for use right away.

Launch Special: Get it Now!

Right now, during the launch, you can get the ebook for $50 off PLUS get a free copy of my Photography Client Questionnaires (valued at $49). Click here to check it out now! UPDATE: The launch is now finished, but I still encourage you to check it out. Thanks!

Categorized Under: Business Help Tags: Email/ Email Templates/ Go-To Guide for Client Emails/ Photography Tools

Don’t Make These 10 Email Mistakes With Clients

Don't Make These 10 email Mistakes with Clients


Your emails directly affect how many clients you book.

Really amazing response times and well-written emails can help you book clients by making people talk about how great you were to work with.

However, you can lose clients and garner a lot of negative word-of-mouth advertising if you’re making these 10 common email mistakes with clients.

Let’s jump right in.
 [Click to read more]

Categorized Under: Business Help Tags: Boomerang/ Email/ Email Marketing/ Email Marketing for Photographers/ Go-To Guide for Client Emails/ Photography Tools

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