Photography Blogging Archives

What to Blog About When Your Photography Business Is Slow

If you want to attract new clients online, it’s absolutely essential that you blog regularly.

Search engines like Google will lower your rankings in their results if your website isn’t being updated regularly.

But what do you blog about when you’ve already blogged all your client work and don’t have anything to blog about.

Please don’t blog post after post of your own kids. People notice. And certainly do NOT try to make it look like they aren’t your kids or that it was for some paying client. A post here and there is fine, but when you’re doing it to “pad” your blog, it sticks out like a sore thumb.

So what do you write about?

Here’s a list of several topics you can blog about when your photography business is slow. [Click to read more]

4 Steps to Get Out of Your Blogging Slump

Blogging and creating new content is important for improving and maintaining your search ranking on Google and other search engines.

Fresh content keeps your website interesting to potential clients but is also much loved by the Google spiders which helps you to rank better in internet searches.

For these reasons, blogging has become crucial to the online efforts of many photographers and creative spirits.

But like most things that we know are good for us, sometimes we don’t do it as much as we should.

Or more likely, you blog like crazy for a while but then editing, practicing and general blog burn out sets in and your weekly posts turn to monthly and pretty soon you sound like a major cooperation with their quarterly or semi-annual reports.

If you are in this predicament, don’t fret. You are not alone.

Peruse any number of blogs and you’ll see that many people have dips in their output. In fact, look at my photography site and you’ll see a painfully long gap between posts during this past summer.

I’m writing this not because I’m perfect at regular blog posts but because I know what it’s like to fall off the blogging wagon and what it takes to get back going again.

Here are 4 steps to getting yourself out of your blogging slump: [Click to read more]

Don’t Let Your Photography Blog Suck

coyhaique niche photography blog — Photo by Kyle Hepp

Let me start by saying this: Your blog is not that great. Your blog doesn’t stand out from the rest. Your blog is sometimes (maybe even often) boring.

I’m sorry. But somebody had to break the bad news.

The wedding photography world is filled with full timers looking for more clients, part timers wanting to book enough to go full time and people who picked up a camera yesterday. I’m going to throw out a guess here, but I’d say at least 75% of those people have blogs. I’m being conservative. That number is probably higher.

Of those 75%, at least 65% of those blogs are virtually indistinguishable from one another in terms of content.

[Click to read more]

The Photographer’s Guide to Building Links (And Why They Are Necessary)

No matter how optimized your website is, around 60% of the ranking factors for search engines involve links from other sites to your site called backlinks.

There are important aspects to each link which may make one more valuable than another.

So lets see if we can break all of this down and tell you how to get these valuable links without getting too technical (like I promised in my last post).

[Click to read more]

Does Your Photography Website Have a Twin and Not Know It?

The question is: Does your website have a twin and not know it?

The answer is: More than likely.

We’ll be getting a little technical here, but the concept is simple and it’s important to get resolved early on. It has to do with the little “www” that either appears or doesn’t appear when you look at the address bar when visiting your photography website. It’s OK to have one or the other, but it’s not OK to have both.

We want to establish a “Canonical” website address, which is just a fancy way of saying a default website address so that one takes precedence over the other.

[Click to read more]