 |
So many places that tell you they can get you results, if only you spend the money to advertise with them or buy their cool marketing templates.
It’s hard to know what will work and what won’t. The last thing you want is to spend money and not see any return.
However, there’s one thing that is guaranteed to bring in new clients because it’s so very powerful, but so many people neglect this aspect of their marketing.
What is this secret photography marketing super power? [Click to read more]
 |
But last month that all changed, and Facebook finally lived up to all the hype and started charging for views.
Last month, they changed the algorithm to reduce page veiws by 5-40%, although many people (including myself) saw decreases closer to 60% or more on average. This was the case even with really great engagement which was the important part in the past.
That means unless I want to pay to promote my posts, I just effectively lost over half my fans. They’re still there, but they’ll never see my posts. Thanks, Facebook!
To get back my prior amount of views, I’ll have to pay Facebook between $10-20 PER POST to get the same views as before. That gets expensive. Seeing as Facebook is the main source of marketing for many photography businesses, this algorithm change could have a significant impact on your bookings.
So how should we as photographers deal with this? Is it worth promoting posts? What’s the best way to promote something? Let’s jump right in and look at it all.
 |
My daughter wanted a toy that my son was playing with. She’s still young enough that when she wants something, she does anything she can to get it.
But this time, instead of ripping it out of his hands with brute force, she tried a different tactic.
Not only did she get the toy she wanted, but she did it without any fighting. He willingly handed it over. There was no arguing, screaming, and I didn’t have to stop working to dole out the consequences.
I was in shock (and thankful not to have to intervene!), but it reminded me that this is exactly the same thing we need to do to get more clients.
So let’s dive in and break it down, step-by-step, so you can get more photography clients for your business as well. [Click to read more]
 |
Yet unless you’ve studied about what converts visitors into paying clients, it’s likely that your website is not nearly as effective as it could be, and you’re losing out on many potential clients.
So I thought I’d put this guide together with all sorts of resources for creating the best possible photography website out there.
It’ll talk about everything from setting up your site, how to get more traffic to your site, and then how to convert that traffic into paying customers.
Let’s jump right in. [Click to read more]
 |
This is one of the most important aspects of your business, yet many of us simply put something together when we create our first website and don’t put a lot of time or thought into anything except what images we want to show and maybe the colors of our branding. Not only that, but it looks a lot like all the other photography websites out there.
While I think having beautiful images is a very important part of getting clients to hire you, it’s not even close to the most important part. Everyone shows photos. It’s REALLY hard to stand apart from your competition on image quality alone, especially considering most people don’t know a good photo from a great photo.
So how do you stand out and attract your ideal clients like crazy?
 |
Photographers that ignore the impact mobile devices have on their business will lose clients. Those who embrace it early will have a huge advantage over other photographers, especially in the next few years as others attempt to “catch up”.
I was SHOCKED when I looked at my stats for this past month for my wedding photography business and saw that 24% of the pageviews came from mobile devices!
So when Nate, the founder of StickyAlbums, sent me free access to his new product that creates apps for your clients with their images, I saw the huge marketing potential they had and could not wait to give it a try.
I could not be more excited about it! So to help you get an edge over other photographers, here is an introduction to StickyAlbums and 7 Mobile Marketing Ideas for Photographers using StickyAlbums (plus a coupon code at the end, WOOT!)
This week’s post is a guest post is written by Lea Hartman.
 |
This is a reality that has hit home for me living in the south. Down here the corner drug store is still going strong and independent beauty salons can be found throughout the area. How do these small businesses thrive with larger, often time cheaper, chain stores being built up all around them?
Relationship. People will continue to frequent a business that makes them feel at home, one that offers them personal attention and invests into their life.
When I was a kid, my dad used to order pizza from the same family owned pizza parlor. As time progressed, they learned who my dad was, what he normally ordered and eventually he was able to call up, say, “This is Don on Sparks. Could you send my usual?” and they’d know exactly what he needed and have it on it’s way. Who doesn’t love attention like that?
So, how can you incorporate this into your photography business? [Click to read more]
%20over%20at%20The%20Modern%20Tog "Pin It")
Facebook recently just rolled out the “Promote” button for Facebook pages that have more than 400 fans, causing widespread chaos and rumors that Facebook is now forcing you to pay in order for your fans to see your posts at all.
Take a deep breath. Don’t panic.
Nothing has actually changed in how you show up in the newsfeeds other than you can pay to show up MORE than before in the newsfeeds of your fans. Rates start at $5 and your post will have a “Sponsored” label added to it when people see it.
That being said, several months ago Facebook DID change how they show things in the newsfeed, and many pages have been affected by it. I know lots of people who swear that they no longer show up at all, however that’s not entirely true.
So let’s talk about why that happens and how to show up in the newsfeed without having to pay for it.
[Click to read more]
If you’re not using testimonials in your marketing, you’re missing out on some powerful free marketing that can get you more clients.
Testimonials show prospective clients that you have lots of people supporting your photography business and it helps them feel more comfortable investing in you as their photographer.
Things like Facebook are fantastic for this, because people know you’re not just making these things up. (Yes, there are some shady people who make up their own reviews. Don’t be one of those people.) They can see the comments about how much people loved the photos you took for them and how much they loved working with you.
Lots of photographers have a little section on their blog or website with “Raves” that has lots of these little testimonials. The thing is, this page may never get looked at.
You’re taking one of your most powerful (and FREE!) marketing tools and hiding it on a single web page where no one may ever find it.
I’m going to tell you how to leverage testimonials and reviews and use them to get more clients, and I’m even going to share my very best secret for getting the exact type of testimonials you need to turn prospective clients into paying clients. [Click to read more]
Pin It
As of March 30, 2012 your Facebook business page will be converted to a Timeline and the old structure of pages will be gone.
While at first this seemed like it was going to be another negative change made by Facebook, after doing a bunch of research I actually think this is going to benefit photographers fairly significantly.
Regardless, whether you like it or not, you’re going to have to change over on March 30th, so I thought I’d share with you everything you need to know about the Timeline for Facebook Pages (including some secrets at the end for really stepping things up!).
Today’s post is written by Lara White of PhotoMint.
Most photographers have no idea how to get clients. Sound familiar? There’s a manual for using your gear, classes on lighting, and books about composition. But what about getting business in the door? Oh, you’ll find the usual suspects. You might sign up for monthly online advertising packages that cost an arm and a leg and offers a vague promise to “help you achieve your business objective” whatever that means. Perhaps you put in a few weeks of earnest effort on Facebook only to have 17 fans (and half of them are related to you).
So what’s the secret-the magic formula? [Click to read more]
