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The Modern Tog

Take Your Photography From Passion to Profit

Everything You Need to Grow a
Successful Photography Business

New eBook! The Go-To Guide For Client E-mails: 100+ E-mail Templates For Photographers

So excited to share this with you! Not only is the full e-book now available, you can also download a sample of 10 e-mail templates for free for use right away.

Launch Special: Get it Now!

Right now, during the launch, you can get the ebook for $50 off PLUS get a free copy of my Photography Client Questionnaires (valued at $49). Click here to check it out now! UPDATE: The launch is now finished, but I still encourage you to check it out. Thanks!

Categorized Under: Business Help Tags: Email/ Email Templates/ Go-To Guide for Client Emails/ Photography Tools

True Confessions of a Photographer

crocuses


Think back to when you first started your business. Why did you do it?

Personally, I started my photography business because I loved making people happy with photography. I loved how they got all emotional when they saw the photos I was taking of their children and thanked me profusely for capturing that time in their lives.

It feels SO GOOD when people are praising you, and when you know you did something they could not have done themselves, especially when that something is as meaningful as preserving memories of their most cherished people and moments for a lifetime.

Then to make money on top of that? Sounds like a dream business.  [Click to read more]

Categorized Under: Business Help Tags: How to Start a Photography Business/ Photographer Confessions/ Photography Business Tips

Don’t Make These 10 Email Mistakes With Clients

Don't Make These 10 email Mistakes with Clients


Your emails directly affect how many clients you book.

Really amazing response times and well-written emails can help you book clients by making people talk about how great you were to work with.

However, you can lose clients and garner a lot of negative word-of-mouth advertising if you’re making these 10 common email mistakes with clients.

Let’s jump right in.
 [Click to read more]

Categorized Under: Business Help Tags: Boomerang/ Email/ Email Marketing/ Email Marketing for Photographers/ Go-To Guide for Client Emails/ Photography Tools

Top 10 Must-Read Blogs for Photographers in 2012

Top 10 Must-Read Blogs for Photographers 2012Pin It
You can find our most recent picks for best photography blogs in 2013 by clicking here, thanks!

It’s hard to believe that it’s been a full year since creating my first list of Top 10 Must-Read Blogs for Photographers, and I had no idea how popular it would be (right now it’s the 3rd most read post on my entire blog!)

I’ve decided to make this an annual list. There’s more and more blogs for photographers starting up every day, and so I want to help you cut through the fluff and find the blogs that will really help you grow your business.

It was incredibly hard to narrow it down to just 10 blogs, but I’ve painstakingly done so to bring you only the best.  [Click to read more]

Categorized Under: Business Help Tags: A Man to Fish/ Best Photography Blogs/ Brand Camp Blog/ Digital Photography School/ elizabeth halford/ Photography Blogs/ Photography Concentrate/ Photography Spark/ Photomint/ Psychology for Photographers/ Recommended Photography Blogs/ Tiffinbox/ Tofurious

How To Keep Your Email Inbox From Taking Over Ever Again

take control of your inbox

This post is Part 7 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

If you’ve been following along this last week, you now have your email set up to really work for you and reduce the amount of time you spend on email.

Here’s a few tips for maintaining your inbox and keeping it a stress-free place in the future.  [Click to read more]

Categorized Under: Business Help Tags: Boomerang/ Email/ Email Management/ Gmail/ Photography Tools/ Take Control of Your Email Inbox Once and For All

2 Big Time Saving Tips For Gmail

take control of your inbox

This post is Part 5 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

Today we’re going to be looking at 2 quick tips that will help you to spend less time on email.

The first tip is most useful when combined with filters for auto-organizing things that you sign up for in the future.

The second tip is amazing for saving time in responding to clients.

 [Click to read more]

Categorized Under: Business Help Tags: Email/ Email Management/ Gmail/ Photography Tools/ Take Control of Your Email Inbox Once and For All

Watch Your Email Organize Itself With Multiple Inboxes

take control of your inbox

This post is Part 4 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

By now, you should have Google Apps (or Gmail) set up, understand the essentials of Gmail and have a few key labels set up, and labs you need should be enabled. If not, go back and make sure to do these things first.

This step is where the magic begins to happen.

In this part of the series, we’re going to be using the power of Gmail to do the main sorting for you. This should take care of most of the clutter in your inbox already, and then you’ll only have to manually sort a small part of what’s already there. So let’s jump in.  [Click to read more]

Categorized Under: Business Help Tags: Email/ Email Management/ Email Organization/ Gmail/ Take Control of Your Email Inbox Once and For All

Google Labs For Photographers

take control of your inbox

This post is Part 3 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

Now that you’ve got the basics of Gmail down, we’re going to get into some of the extra features available, called “Labs”, that make Google even more helpful.

But before we jump into that, I think it’s important to talk about the different kinds of email you get in your inbox so that you can determine what you want to do with it when it arrives.
 [Click to read more]

Categorized Under: Business Help Tags: Email/ Email Management/ Gmail/ Google Labs/ Take Control of Your Email Inbox Once and For All

The Essentials of Gmail

take control of your inbox

This post is Part 2 of “Take Control Of Your Email Inbox Once And For All” series. Here’s the link to Part 1 of the series in case you missed it.

Before you can really dig into the best parts of Gmail, you have to have a handle on some of the basics.

If you’ve been using Gmail for awhile, you’ll probably be familiar with most of this already, but you’ll need to at least set up a few key labels that we’ll be using in future posts to make your inbox work for you.
 [Click to read more]

Categorized Under: Business Help Tags: Email/ Email Management/ Gmail/ Take Control of Your Email Inbox Once and For All

Take Control Of Your Email Inbox Once And For All

take control of your inbox

Is your email inbox out of control?

It doesn’t have to be that way.

We’re going to go all “Super Nanny” on your inbox and teach it how to behave.

Once you’ve implemented the strategies in this series, your inbox will be working FOR you, not against you.

You will have relief.

Over the next 7 days we’re going to set up a system that does the work for you so that you can spend less time deleting and sorting emails and more time doing the things you love.

This system will prevent your inbox from becoming a disaster in the future as well.

It’s going to take a little bit of work to get there, but I promise you the time investment will save you hundreds of hours in the future.

We’re going to start with the basics and then move to the golden nuggets, but I promise that the golden nuggets of usefulness at the end will be worth it. So follow along on this 7 part daily series and by next week this time, you’ll be in a really great place with your email.

So let’s jump in and get take control of your email inbox once and for all.
 [Click to read more]

Categorized Under: Business Help Tags: Email/ Email Management/ Gmail/ Take Control of Your Email Inbox Once and For All

Photography is a Luxury Business, Not a Discount Store

Photography Is A Luxury Product

Photography is one of the worst types of businesses start if you’re simply looking to make some extra money.

It’s based on your time, which is limited, so your potential income is limited. Even if you start a studio and hire additional photographers, you’re not truly scaling your business very far.

There’s a low barrier to entry as the cost of equipment comes down and there’s no special schools or trainings required, causing market saturation (and high competition for clients) in almost all areas.

You also build very little equity, so if you decide to retire and sell the business, you won’t make much compared to other businesses and you may not even be able to sell the business at all.

On top of all that, it’s a creative service so its value is hard to quantify.

I’m not trying to depress you with these facts, and I’m certainly not saying you can’t have a profitable business.

If you want to have a successful photography business and really make money with photography, there’s one very important thing that you need to know and live by.  [Click to read more]

Categorized Under: Business Help Tags: Go-To Guide for Client Emails/ How to Price Photography/ Photography Business Tips/ Photography Pricing/ Photography Tools

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