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The Modern Tog

Take Your Photography From Passion to Profit

Everything You Need to Grow a
Successful Photography Business

Preveal Giveaway!

Preveal is one of the most useful new apps available on the market for selling wall portraits and canvas collections.

preveal

It will change the way you do business and help your clients select the best sized photo for their wall.

Watch and see for yourself:

Not only did they send me a free copy to try, but they sent a free copy for one reader of The Modern Tog as well!

You can buy it in the Apple App store until this Friday for only $49.99, after that the price increases to $74.99. I don’t make anything if you buy it, I just think it’s a fabulous product to help you make more money!

Enter the contest now! Contest ends Wed, August 8th.

The contest is now closed. Congrats to Chandra Isenberg, winner of the free copy of Preveal!

a Rafflecopter giveaway

Categorized Under: Business Help Tags: Photography Giveaway/ Photography Tools/ Preveal

Free Photography Business Tools

Free Photography Business Tools

Free stuff is really cool.

Free stuff that helps you earn more money and helps bring peace to your life is seriously legit.

Unrelated side note: Using word “legit” makes me feel young and trendy. But I’m not really. I’m a quirky mom with a camera that has a crazy love for business who is in no way a rock star. And I’m highly amused that I used it in this post, even though you’re probably rolling your eyes right now….

So, I’ve compiled a list of the best free photography business tools you’ll find here on The Modern Tog.  [Click to read more]

Categorized Under: Business Help Tags: Free Photography Tools/ Photographer's Pricing Guide/ Photography Pricing Guide Comparison/ Photography Tools/ Ultimate Pinterest Guide for Photographers

What to Expect When Working With a Graphic Designer

What to Expect When Working With a Graphic DesignerThis week’s post is a guest post is written by Mandi Pratt.

As business owners, we all want to present ourselves as professional and established so it is important that your branding looks professional (logo, website, marketing materials, etc.). The design and branding process usually takes quite awhile if you try and do it on your own, and unless you’ve got a design background, it isn’t going to look nearly as nice as if you had hired an expert to work with you.

The saying, “time is money” really applies here so I highly recommend hiring a designer to get your branding done and create something you love so you can get out there and start networking! The steps below will help you prepare yourself to work smoothly with a designer and will help you know what to expect in the process.

 [Click to read more]

Categorized Under: Business Help Tags: Graphic Design/ Photography Branding/ Photography Graphic Design

3 Ways to Increase Your Photography Income

Increase Photography IncomeThis week’s post is a guest post is written by Eli Powell.

Getting paid to do what you love is cool. Here’s something that’s not cool: Last year I made $3.75 an hour photographing weddings.

There, I said it.

I could have made more at McDonald’s or begging for change on the street. Needless to say, this is a problem.

This article contains 3 ways to increase your photography income. Using these steps, I’ve more than quadrupled my hourly earnings.

 [Click to read more]

Categorized Under: Business Help Tags: How to Increase Photography Income/ How to Make Money with Photography/ Increase Photography Income/ Photographer Income/ Photography Business Tips

How Safe Are Your Photography Contracts if the Worst Happens?

Get Photography Contracts

Where did you get your current photography contracts? Did you have a lawyer review it?

Or did you hack together a contract from other photography contracts you’ve seen and just hoped that it would hold up in court?

Honestly, that’s what I did when I was first starting out, and I don’t recommend it. In fact, that’s what most photographers I know have done. I’d be willing to bet that you’ve done something similar. If not, good for you for doing things the right way and being smart about the legal side of your business. I wish I had done so earlier in our photography business.

I understand why you may not have, though. When you start your business, money is tight, lawyers are expensive, and you just don’t expect to have any problems. It’s not a valid excuse, but it’s one that many of us choose to believe because we simply don’t know where to start with getting a contract otherwise.

So I became ridiculously excited when my friend Rachel, who is both a photographer and a lawyer (WOOT!), decided to start offering her contracts to other photographers.  [Click to read more]

Categorized Under: Business Help Tags: Photographer Contracts/ Photography Business Tips/ Photography Contracts/ Wedding Photography Contracts

3 Time-Saving Tips to Reclaim Your Life During Busy Season

3 Time Saving Tips for Photographers


Photography is very seasonal. There are busy seasons and slow seasons.

For those of us in the Northern Hemisphere, it’s busy season again. It’s that time of year where we work more hours than most people could believe and spend far too many hours behind the computer when everyone else is enjoying the nice weather outside.

While having lots of business is a good thing, over the past few years I’ve found a few places that have made a HUGE difference in becoming more efficient and doing things faster. This means more time for me to do the things I really love, like spend with my family, and it means way less stress overall.

So here are my top 3 time-saving tips to help you reclaim your life during busy season.  [Click to read more]

Categorized Under: Business Help Tags: Go-To Guide for Client Emails/ Photography Business Tips/ Photography Tools/ Productivity/ Time Management/ Work Life Balance

Best of the Rest: Must-Read Articles From Around the Web!

Best of the Rest: Helpful resources around the web to grow your photography businessBack by popular demand, here’s another edition of the best resources from around the web that will help you grow your business.

No fluff; just useful information that will help you grow. I even found some great freebies: a free boudoir posing guide and a free second shooter contract! Sweet!

I highly recommend checking them out (as well as all the other good posts in the list) and sharing the links on Facebook or Twitter if you find them useful. Enjoy!

 [Click to read more]

Categorized Under: Business Help Tags: Best of the Rest/ Photography Blogs/ Photography Tools/ Recommended Photography Blogs/ Recommended Photography Tools

Photography Business Excuses That Hold You Back

photography business excuses
photo credit


Why isn’t your business where you want it to be yet?

While there may be some very good reasons, I bet there are several excuses that you tell yourself that are holding you back from reaching your true potential.

To get the business you really want, you can’t allow them to get in your way.

Sometimes we don’t even realize how many excuses we’re actually believing. So today I’m going to list them out, and over the next several months I’m going to take them down, one by one, and give you the tools you need to overcome each and every excuse in the list.

Excuses are for your competitors, not you. YOU are aiming for success!

Don’t let some lie keep you from getting there.  [Click to read more]

Categorized Under: Business Help Tags: Photography Business Excuses/ Photography Business Tips

Excuse #1: My Photography Isn’t Good Enough

Excuse #1: Photography Is Not Good Enough


This post is part of a video series on Photography Business Excuses That Hold Us Back. To see what other excuses I’ll be helping you overcome, head on over to the main excuses page or subscribe to my YouTube channel to get all the videos as soon as they are ready to go (even if they haven’t been posted here yet!). Enjoy!

Today I’m going to tackle the excuse “My Photography Isn’t Good Enough”.

In this video, you’re going to learn when your work is good enough to charge for it as well as several places that you can go to improve your photography.  [Click to read more]

Categorized Under: Business Help Tags: Photography Business Excuses/ Photography Business Tips

4 Lessons Learned From Our Builder

Matt & Katie Photographers

This week’s post is a guest post from Matt & Katie, Queensland, Australia wedding photographers. I asked them to share this story with you after hearing it as I thought it was an amazing post that you might enjoy and learn from!

Over the last few months Katie and I have been putting in a new kitchen and new bathroom into our house. All up it’s costing us about $50K for materials, appliances and labor.

It’s been an exciting and frustrating experience. And a huge learning experience for us, not just as first time renovators but also as owners of a customer service based business.

The whole experience reinforced some valuable business and customer service lessons.
 [Click to read more]

Categorized Under: Business Help Tags: Customer Service/ Photography Business Tips

2 Tips To Grow Your Photography Business Faster

2 Tips To Grow Your Photography Business Faster
Photo Credit


Building a successful photography business takes tons of time and hard work. As much as I’d like to be able to tell you it’s fast and easy, it’s not.

However, there are a few things that can help you get there more quickly.

These tips won’t get you there overnight, and it will still require hard work on your part, but you’ll reach your goals faster than you would have otherwise. You’ll waste less time, money, and energy on things that don’t really help your business grow and you’ll end up getting where you want to be faster because of it.

My ultimate goal with this site is to help you get the business you’ve always wanted, and so here’s a few tips to help you get there faster.  [Click to read more]

Categorized Under: Business Help Tags: Creative Pricing and Packaging/ Go-To Guide for Client Emails/ How to Grow Your Photography Business/ Photographer's Pricing Guide/ Photography Business Growth/ Photography Tools

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