The question is: Does your website have a twin and not know it?
The answer is: More than likely.
We’ll be getting a little technical here, but the concept is simple and it’s important to get resolved early on. It has to do with the little “www” that either appears or doesn’t appear when you look at the address bar when visiting your photography website. It’s OK to have one or the other, but it’s not OK to have both.
We want to establish a “Canonical” website address, which is just a fancy way of saying a default website address so that one takes precedence over the other.