The Modern Tog

Take Your Photography From Passion to Profit

Everything You Need to Grow a
Successful Photography Business

Why Your In-Person Sales Meetings Aren’t Working

Why Your In-Person Sales Meetings Aren't Working
In-Person Sales are one of the best ways to make more money with your photography business.

While a scary prospect for many, there is absolutely no denying it’s profitability. In fact, you can read about my first experience with In-Person Sales and how I made 5 times more than my average sale before doing in-person portrait sales.

While you may have gotten into photography because you love it and have a passion for it, passion doesn’t pay the bills. Profit is what running a legitimate business is all about.

However, some photographers claim that their clients simply won’t place an order during their in-person sales sessions and that many still need to “think about it.”

I hate to say it, but that’s not because of the type of clients you have. It’s because of how YOU are handling the session.

So how can you ensure that your In-Person Sales meetings will end with a sale?  [Click to read more]

Photography Business Insurance Coverages Every Photographer Should Have

Photography Business Insurance Coverages Every Photographer Should Have

This week’s post is a guest post from Rachel Brenke.
Running a business is serious..business.

It is super exciting to get a new prop, lens or spend money on education but there are a few areas that small business owners sometimes overlook.

Safeguarding your business through insurance policies is a major one.

You may as well be playing the lottery with your livelihood, clients and self confidence when not carrying the proper insurance policies.

While you should always consult with an insurance agent to make sure you have all the coverages you need, here are some of the main things you need to consider and purchase when getting photography business insurance.  [Click to read more]

How Safe Are Your Photography Contracts if the Worst Happens?

Get Photography Contracts
Where did you get your current photography contracts? Did you have a lawyer review it?

Or did you hack together a contract from other photography contracts you’ve seen and just hoped that it would hold up in court?

Honestly, that’s what I did when I was first starting out, and I don’t recommend it. In fact, that’s what most photographers I know have done. I’d be willing to bet that you’ve done something similar. If not, good for you for doing things the right way and being smart about the legal side of your business. I wish I had done so earlier in our photography business.

I understand why you may not have, though. When you start your business, money is tight, lawyers are expensive, and you just don’t expect to have any problems. It’s not a valid excuse, but it’s one that many of us choose to believe because we simply don’t know where to start with getting a contract otherwise.

So I became ridiculously excited when my friend Rachel, who is both a photographer and a lawyer (WOOT!), decided to start offering her contracts to other photographers.  [Click to read more]