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The Modern Tog

Take Your Photography From Passion to Profit

Everything You Need to Grow a
Successful Photography Business

Get More Business by Treating Your Potential Clients Like Sheep

sheep
Photo Credit

Confession: I never really put much thought into my website design. I considered what template I wanted and customized how it looked, but that was about it.

It pretty much looks the same as all the other photographers’ websites out there who use the same template that I do.

I don’t even want to know how many people I may have lost because I never thought about it. In fact, I didn’t start thinking about it until we started planning out our re-branding process, which still isn’t finished (insert sad panda face here).

But then I had one of those “ah-ha!” moments. I don’t even remember what caused it, but everything I’ve been reading lately all came together and it just made sense.

Basically, you have to treat your visitors like sheep.  [Click to read more]

Categorized Under: Photography Marketing Tags: How to Get Photography Clients/ Marketing Photography/ Photography Blog/ Photography Website/ Photography Website Design

How I Doubled my Website Traffic in One Month Using Facebook

One of the most difficult parts of growing your photography business is finding a way to get your work in front of new people. You can have the most gorgeous work, but if no one can find it, they won’t know to book you.

Awhile back I hit a traffic plateau on my website. I was getting about 2,000 pageviews a month, but I had been stuck there for about 6 months without seeing much change.

Then Austin Wedding Photographer Ben Godkin became my hero. He mentioned a WordPress Plugin called Facebook Comments for WordPress and how he used it to increase traffic to his site. I followed his lead, and I immediately jumped up over 5,000 pageviews a month literally the first month that it was installed, and I’ve been growing ever since. Want to see if it works for you too? Here’s what you need to do.  [Click to read more]

Categorized Under: Photography Marketing Tags: Facebook/ Facebook Comments Plugin/ Facebook Marketing/ How to Get Photography Clients/ How to Increase Website Traffic/ Marketing Photography/ Social Media Marketing

4 Ways to Stand Out From Your Competition

Mailboxes
Photo Credit

Today I’m bringing you right into our photography business and sharing some of the plans and thoughts I have for our own company. I run the risk of my competitors seeing it and implementing it as well, but if that happens then the clients win so I’m happy. But I’m getting ahead of myself.

I was recently challenged to list out all the client interactions that happen from the moment they hear about our work until our work with them is finished. My list started something like this:

 [Click to read more]

Categorized Under: Photography Marketing Tags: Client Interaction/ Customer Service/ How to Get Photography Clients/ How to Stand Out from Competition/ Marketing Photography

Show Up in Search Engines: 3 Easy WordPress SEO Tips for Photographers

Wordpress SEO Logo

Showing up on the first page of search engine results can seem like an impossible task when starting a new website. These easy tips will help you on your way to getting more traffic and prospective clients to your blog by ranking higher in search engines.

Search Engine Optimization, or SEO, is simply a name for the things you can do to help improve your chances of ranking well. While this generally take some time, there are three very easy things you can do within WordPress that help immensely right from the start. These alone will not get you to the coveted page 1, but they will give you the framework you need to get started.

 [Click to read more]

Categorized Under: Photography Marketing Tags: SEO/ SEO for Photographers/ SEO Tips/ Yoast/ Yoast SEO

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