How to Configure WordPress SEO Plugin by Yoast for Maximum Online Exposure

by Guest Blogger

There is much debate about what Search Engine Optimization (SEO) Plugin for WordPress is the best. Currently I use the WordPress SEO Plugin by Yoast. Aside from being a very talented WordPress developer, Joost de Valk (pronounced Yoast) has a good handle on the needs of WordPress users in addition to all the benefits that ship straight out of the box with WordPress.

Installing the plugin is pretty straightforward. Click on the “Add New Plugin” link on the left hand menu bar under Plugins, then search for “Yoast SEO”. Click on “Install” and it will run the script. Finally you’ll be asked to Activate the plugin.

If you scroll down, you’ll see a new panel on your menu bar called “SEO”.

From here on out we’ll take a look at each section in the options area. You can jump ahead to any section by clicking the sections below here:

Dashboard
Titles
Indexation
Permalinks
Internal Links
RSS
Import & Export
Edit Files
Using the Plugin While Writing Posts

1. Dashboard

General Settings: I leave all of these options unchecked. Meta Keywords aren’t used anymore by the three largest search engines and I don’t want to hide the WordPress SEO box anywhere.

Webmaster Tools: If you use Webmaster Tools from Google and Bing, you can enter the verification codes here. If you’ve already done that and your site is verified, you can leave them blank. If you haven’t signed up for a webmaster account, you really should. You gain access to valuable information as well as the ability to submit instant website updates directly to the search engines with XML Sitemaps. Once everything is tied together WordPress will do that automatically.

XML Sitemap: As mentioned above a XML Sitemap can be a huge help. You’ll need a Webmaster account at the Google and Bing to submit directly. You’ll want to check the “Check this box to enable XML sitemap functionality.”

Here are my settings, which should fit most installations.

2. Titles

Title tags are a critical component to on-site SEO. Your goal is to get your important keywords into the title tag (we’ll look at that bit a little later).

In order for the plugin to manipulate the title tags, there has to be a little code change. You’ll see that at the very top of the “Titles” section. If you know how to add code, I would suggest adding that first code snippet into your header.php file.

You can click the “Force Rewrite Titles” but it is a cleaner option to insert the code. If you would prefer the clean way, it may be worth hiring someone to do this.

The rest of the page settings are for setting up your general pages that you don’t actually have control of like your category archive. You’ll want to set up how that shows up in the title tag.

My recommendations for this section would be to setup the following:

Category, Post_tag, and Date Archives (if you have more than one author on your site you should do Author Archives also).

You’ll need to come up with your keyword strategy at this point. What words do you want to show up for when people search? These should be the keywords you focus on. I like to narrow my focus on my area so I use “San Diego Photographer, William Bay” This is what I put in the “Category” section under “Taxonomies”:

    “San Diego Photographer William Bay | %%category%% Blog Posts”
    (where %%category%% will be replaced by the specific Category).

The same goes for “Meta Description Template”:

    “Find blog posts about %%category%% here on William Bay Photographic Arts website.”

You can find the tags at the bottom of that page. You will want to change the above descriptions to use your own wording and keywords and omit the quotes.

3. Indexation

This is the one that gets most people tripped up. “Indexation” is referring to how the search engines crawl your site and put the pages and blog posts into the search index.

I know some people my just think, “Wouldn’t you want everything indexed?” The easy answer is, “No.” The long answer is… well, this will be a long enough post, so we’ll save that one for another time.

I will mention that with WordPress you have many ways to find your blog post, and if it’s set up incorrectly you could potentially have multiple versions of your blog post which could hurt where you show up in the search results.

Take for instance this URL structure (which some sites use).
www.yourdomain.com/category/post-name.html

Now if you used two categories for that particular post, you would have:
www.yourdomain.com/category-1/post-name.html and
www.yourdomain.com/category-2/post-name.html

Because it’s the same post with two unique URLs, that would end up being a duplicate content issue with the search engines. They tend not to like that kind of thing. It also plays havoc with pagerank and value.

The same thing is possible between categories, Ttgs and your date-based archives, so it’s important to select a “Canonical.” One method “to rule them all” as some LOTR geeks would say. (Don’t worry, I’m a Star Wars guy).

Since I want to use categories as my canonical, I keep that box unchecked in this section. Here are my settings (beware it’s long).

4. Permalinks

For this section I check the first three choices under “Permalink Settings.”

I remove the category base to keep short URL’s. Search engines have a very slight preference to trailing slashes, and if someone clicks on a linkable image, I want them redirected back to the post, not to the actual image itself.

I leave the other options default.

5. Internal Links

I don’t use the “Breadcrumbs” feature and most photographers won’t really need to. Photographers’ sites tend to be pretty basic without a lot of depth.

If you have a lot of nested pages it might be worth exploring, but I don’t see any reason for the majority of photographers to need this. It also requires some coding, so there’s another reason for most people to ignore this.

6.  RSS

There are only a couple of options here and the only one I select is “Ping the Search Engines with feed on new post”

The greatest feature here is the ability to add custom text into your RSS feed.

“Why would you want to do that?” you ask.

“Because your RSS feed goes all over the internet, and it’s nice to have a little blurb about you with a link to your site wherever it gets published,” I respond.

Plus sometime there are “scrapers” that will take (steal) your content and publish it on other sites. It’s good to get a little juice from those sites if they use it. It also points back to you so Google can determine that your post is the original piece.

Because HTML is allowed I put this blurb in the area after the post (second box):

    “William Bay is a <a href=”http://williambayphotography.com”>Wedding Photographer in San Diego</a>. His work is quickly becoming recognized as some of the most creative wedding and portrait photography in Southern California. You can read the original blog post here %%POSTLINK%%.”

7. Import & Export

This section is only used if you are migrating from another SEO plugin. Most of you will be starting from scratch, so you won’t have to worry about this. If you were using another plugin but was unsure how to use it, I wouldn’t worry about this section anyway.

8. Edit Files

The “Edit Files” section is a nice touch of convenience. Most of you won’t really have to do much here, as it has to do with editing server configurations. Unless you are comfortable editing .htaccess files, I would stay well away from here unless instructed to by someone that knows what they’re doing. Like me ;-).

Using the plugin while writing posts

OK, got it all set up… Now to use it!

The plugin is a dream to use. Look below the area where you write your blog posts. You’ll see a box called “WordPress SEO.” You will have to spend 5 extra minutes on each blog post to fill this in, but it’s those 5 minutes that will give you an advantage over your competition.

It all boils down to your keywords and using the correct amount of space in the title tag and description. I’ve attached an example from a blog post from a wedding I photographed in San Diego below.

wordpress-seo-plugin-4
The most important thing is to have a clear cut keyword strategy. When you fill out the “SEO Title” and “Meta Description” fields, you can see how many characters you have left according to what Google shows in the snippet when someone searches. Try and stay within these guidelines.

As you can see here I went over 2 characters on my title tag, and I have 11 characters left on my description.

The “Focus Keyword” area shows how a certain search will pop up in the snippet. So in this case if you searched for “San Diego Wedding” the “Snippet Preview” shows what that would look if someone searched that term and found it on Google. You can see that the words San, Diego, and Wedding are all bold in the preview, just like you would see at Google. This is really remarkable for testing how well your keywords are utilized in the appropriate places. You can see that I didn’t put that term in the URL, but it’s used 16 times in the content (I don’t pay attention to meta since meta keywords carry no value).

A note about the descriptions. While it doesn’t carry any implicit SEO weight, it is very important to fill out and spend some time crafting it. This is what people read about your post, so write something that would compel them to click on your link. If you don’t fill it out, then the search engines are forced to use the first couple sentences from your blog post, and I know there are quite a few of you that start of your posts with “I know I haven’t blogged in awhile… ”

You definitely don’t want that showing up on Google when people are looking for a good photographer.

Whew! That was a long one, but I hope that there was a good deal of value in this post. If you have any questions feel free to contact me or leave a comment below. I specialize in SEO and Web Development for photographers, so I can help you out in most cases.

William Bay is a San Diego Wedding Photographer, and runs the Flaunt Your Site, specializing in SEO and web design for Photographers, Artists, and Musicians. When he’s not photographing, SEO’ing, or designing he’s dreaming about surfing the perfect peeling reef breaks in the Mentawai Islands.
Related Posts Plugin for WordPress, Blogger...

This post was written by a guest blogger, who you can read about in the post above. If you're interested in contributing an article to The Modern Tog, you can get all the details about our guest submissions here. It's a great way to gain some exposure and improve your search engine rankings by getting a high-quality link to your site.

Comments Closed

Comments on this entry are closed.

Jim February 28, 2011 at 8:55 am

What is your opinion on this article? http://perishablepress.com/wpseo-vs-aioseo/

Yoast’s plugin seems to have many bugs…

William Bay February 28, 2011 at 4:03 pm

Hi Jim,
I read the article you posted. It sounded like the issue the author had was pretty unique. There may have been others that experienced similar issues, but I have not experienced those, nor have any of my clients I’ve installed the plugin for.

It is still a Beta plugin, but I feel confident in this plugin for production use, and that’s why I install it on my client’s sites. In fact Jamie is using it without issue here on this site as well.
The reason I feel comfortable using it, is that Joost de Valk is very heavily involved with the community that uses it, and he updates it constantly as he receives feedback.
If you notice he addressed that blog post in the comments.

In all, I feel that it’s a much stronger plugin than All In One SEO now, and it will only get better with age.

Thanks for the comment! :)

Heather March 1, 2011 at 8:51 am

Thank you so much for the walk through, William! You’re definitely the source for SEO help. :)

William Bay March 2, 2011 at 12:58 pm

You’re welcome Heather. Thanks for reading.
While it’s not the total answer to ranking well, it should help. Let us know how it works for you.

Nick Coyne March 1, 2011 at 11:09 am

Awesome! I just installed this the other day and this is a huge help in getting it set up right.

Jamie M Swanson March 1, 2011 at 1:21 pm

Glad you found it helpful! I asked William if he’d put it together because when I googled it, I couldn’t find something that told me what I needed and I knew William could tell me.

William Bay March 2, 2011 at 12:59 pm

Glad I could help Nick!

Amber March 4, 2011 at 4:28 pm

This is an incredibly helpful article. I just implemented all this stuff – we’ll see if it does anything! :) Thank you!

Jamie M Swanson March 4, 2011 at 9:06 pm

Give it some time – it can take awhile for Google to register the changes, but it can be incredibly beneficial in the long run.

james March 8, 2011 at 4:37 am

Amazing article and William is awesome.

William Bay March 8, 2011 at 12:21 pm

Thanks James. Let me know how this is going for you.

Paul Hodgson March 8, 2011 at 4:52 am

Superb article and your description was especially critical for me since I’m a little backward at stuff like this!

William Bay March 8, 2011 at 12:22 pm

Hey Paul, I appreciate the thought and glad it was helpful. It just takes a little time to understand everything.

james pate March 9, 2011 at 11:24 pm

Jamie and William
Thanks some much to both of you for putting this together. I’m current setting up my blog to replace my website. This has been a great step forward for me.
Take good care
James

Alexis April 18, 2011 at 1:43 pm

Thank you so much for this post!! It was really helpful to see screenshots of your recommended settings.

Jamie M Swanson April 18, 2011 at 10:19 pm

@James and @Alexis, You’re welcome. :)

tomK May 20, 2011 at 9:55 am

Wow, I can see I’ve got some work to do. Thanks so much for this. Question :: Where does “Article Heading” come into play? How do I manipulate it? Not sure how to change it to get my keyword(s) in there.

Thanks again.

William Bay May 20, 2011 at 12:42 pm

Hi Tom,
Are you talking about the Post Heading? The area above where you write your post (or article)?
For that I tend to do something that is more geared towards the client.
For example, if I was blogging about a wedding I photographed, I would typically do something like this:
Title Tag: Venue Name Wedding Photography | City Name | Couple Name
Post Heading: Couple Name | Venue Name

The Title Tag (or SEO Title in the WordPress SEO by Yoast plugin), is a very strong factor for SEO, whereas the Post Heading is not as strong, and you can use that to make your clients happy by seeing their name on your blog post.

Hope that answers your question. Feel free to email me if you have any more.

William

Jason Lloyd July 4, 2011 at 1:40 pm

Thanks William – decided to give this a try instead of All-in-one-SEO on your recommendation, so just referred back to this for setup notes. There are a few new checkboxes since (Opengraph related) which I’ve ignored for now! We’ll see what happens over the next few weeks. :o)

Martin Findling July 26, 2011 at 2:58 am

This is a great and easy to understand article. I have set up this plugin following your steps. Fantastic work, well done. Thank you.
Cheers, Martin

Daniel February 6, 2012 at 5:42 pm

Thanks William, great advice as always. I’m working with a newer version of the plug-in so some of the settings have changed, but I got the gist of it through your post. Thanks!

Tony February 16, 2012 at 11:06 am

Hello,

I have a 5 year old Wordpress website. It’s using “ALL IN ONE SEO” plugin and has been for at least 4 years.

If I install this YOAST plugin…..will it re-write the URLS of all my old posts, or will it just re-write URL’s for new posts going forward?

thanks

William Bay February 16, 2012 at 11:45 am

Hi Tony,
The Yoast plugin does not rewrite urls so you should be safe.
Also, there is an import function so you can keep any settings from the All In One SEO plugin. I haven’t used it, so you may want to check the documentation on it first.

Kris Olin February 22, 2012 at 8:53 pm

Thanks for some great advice, William!

I just installed this morning. I have been using All In One previously and I have to say that this Yoast is far superior in features. Especially the Page Analysis tab is awesome!

KNITFreedom February 27, 2012 at 4:11 pm

This was a really great article – well-laid-out and easy-to-read.

I really appreciate the screenshots. This tutorial was much easier to follow than Joost de Valk’s own posts explaining the same thing! Thank you.

Audra March 14, 2012 at 6:13 pm

Thanks for this article, William. I just installed this plugin today. It looks like a few screens have changed since your article, but your advice helped a tonne. I was wondering, though, if it will get rid of the duplicate meta descriptions and title tags issue I have or if I need to add/change something else? My issues look like the following.

Duplicate meta descriptions:
/blog-2/
/blog-2/page/10/
/blog-2/page/11/
/blog-2/page/12/
/blog-2/page/13/

Duplicate title tags:
UBC Wedding | Sage Bistro | Stephanie & Dave
/wedding-portfolio/stephanie-daves-ubc-wedding/attachment/blog_40/
/wedding-portfolio/stephanie-daves-ubc-wedding/attachment/blog_45/
/wedding-portfolio/stephanie-daves-ubc-wedding/attachment/blog_48/
/wedding-portfolio/stephanie-daves-ubc-wedding/attachment/blog_49/

Thanks for any additional advice you can give!

Victoria Livingston September 6, 2012 at 2:55 pm

Thanks so much for a blog post about this! I installed this plug in a while back, and I’ve been using it, but not nearly to the extent that it could be. I figured out a small fraction of it on my own, but was too scared to touch anything else.

Previous post:

Next post: