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The response was overwhelming.
I got three main types of reactions to it.
First, people were emailing thanking me for the insight, saying that it made them see that they can’t keep competing for the low-end of the market and that they are finally ready to take the steps towards profitable pricing. Totally makes all the tips I share worthwhile.
Second, people were thanking me for all the daily nuggets that I share for free that never end up here on the blog. (If you’re not on it, you’re missing out big time. Sign up for them using the form at the end of this post).
Third, lots of people shared how they were thinking about throwing in the towel and closing down their business, because no matter how hard they tried, they just couldn’t get the clients they needed or make the money they were hoping to make even after several years sometimes.
If this is you, you’re not alone.
I just want to sit down with these people, give them a hug, and then do a brutally honest business consultation. We’d dig into each aspect of their business and help them create a plan to turn their businesses around.
Unfortunately, my schedule just won’t allow it right now. There’s just not enough time at the moment.
So instead, I’m writing this post to share at least the first few things you need to be thinking through if you’re considering closing your doors. It’s not everything, it’s not even close to touching all the aspects that it could, but they are some of the most common mistakes I see photographers making that could turn things around.
So let’s dive right in.
