From Portfolio to Profit Engine Archives

The Most Simple Way to Get More Photography Clients

It’s the scenario I dread as a mother because it always ends in tears and yelling.

My daughter wanted a toy that my son was playing with. She’s still young enough that when she wants something, she does anything she can to get it.

But this time, instead of ripping it out of his hands with brute force, she tried a different tactic.

Not only did she get the toy she wanted, but she did it without any fighting. He willingly handed it over. There was no arguing, screaming, and I didn’t have to stop working to dole out the consequences.

I was in shock (and thankful not to have to intervene!), but it reminded me that this is exactly the same thing we need to do to get more clients.

So let’s dive in and break it down, step-by-step, so you can get more photography clients for your business as well. [Click to read more]

The Ultimate Photography Website Guide

A Photography Website is vital to all modern photography businesses as it’s often the first impression people have of our business. It’s one of the least-expensive and most effective tools we have in marketing our photography business and getting new clients.

Yet unless you’ve studied about what converts visitors into paying clients, it’s likely that your website is not nearly as effective as it could be, and you’re losing out on many potential clients.

So I thought I’d put this guide together with all sorts of resources for creating the best possible photography website out there.

It’ll talk about everything from setting up your site, how to get more traffic to your site, and then how to convert that traffic into paying customers.

Let’s jump right in. [Click to read more]

How to Get More Ideal Clients Using Your Website

Unless you own a studio, your website is your virtual storefront where people come to decide if they want to hire you as their photographer.

This is one of the most important aspects of your business, yet many of us simply put something together when we create our first website and don’t put a lot of time or thought into anything except what images we want to show and maybe the colors of our branding. Not only that, but it looks a lot like all the other photography websites out there.

While I think having beautiful images is a very important part of getting clients to hire you, it’s not even close to the most important part. Everyone shows photos. It’s REALLY hard to stand apart from your competition on image quality alone, especially considering most people don’t know a good photo from a great photo.

So how do you stand out and attract your ideal clients like crazy?

[Click to read more]