Facebook Marketing Archives

Is Facebook Making You Pay to Show Up in the Newsfeed?

Facebook recently just rolled out the “Promote” button for Facebook pages that have more than 400 fans, causing widespread chaos and rumors that Facebook is now forcing you to pay in order for your fans to see your posts at all.

Take a deep breath. Don’t panic.

Nothing has actually changed in how you show up in the newsfeeds other than you can pay to show up MORE than before in the newsfeeds of your fans. Rates start at $5 and your post will have a “Sponsored” label added to it when people see it.

That being said, several months ago Facebook DID change how they show things in the newsfeed, and many pages have been affected by it. I know lots of people who swear that they no longer show up at all, however that’s not entirely true.

So let’s talk about why that happens and how to show up in the newsfeed without having to pay for it.
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Everything You Need to Know About Timeline for Facebook Pages

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As of March 30, 2012 your Facebook business page will be converted to a Timeline and the old structure of pages will be gone.

While at first this seemed like it was going to be another negative change made by Facebook, after doing a bunch of research I actually think this is going to benefit photographers fairly significantly.

Regardless, whether you like it or not, you’re going to have to change over on March 30th, so I thought I’d share with you everything you need to know about the Timeline for Facebook Pages (including some secrets at the end for really stepping things up!).

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The Secret to Facebook News Feed Optimzation: Don’t Lose Out on People Seeing Your Posts!

Facebook is one of the best free tools for photographers to use to market their business.

The ability to tag clients and have all their friends see the photos you took of them is one of the best ways to get new clients, especially when people leave a lot of awesome comments on your work for their friends to see.

Yet have you noticed that some posts get a lot more response than other posts? I’m always a bit disappointed when I post something and get little or no response from people, when other posts seem to go crazy with people responding like mad. Or maybe you find that you get lots of response when you post it on your personal profile page, but very little when you post stuff on your business page.

Fear not, I’ve just learned the secret to getting your posts to show up in people’s news feeds, ultimately getting more people to see your amazing work and hire you! [Click to read more]

How I Doubled my Website Traffic in One Month Using Facebook

One of the most difficult parts of growing your photography business is finding a way to get your work in front of new people. You can have the most gorgeous work, but if no one can find it, they won’t know to book you.

Awhile back I hit a traffic plateau on my website. I was getting about 2,000 pageviews a month, but I had been stuck there for about 6 months without seeing much change.

Then Austin Wedding Photographer Ben Godkin became my hero. He mentioned a WordPress Plugin called Facebook Comments for WordPress and how he used it to increase traffic to his site. I followed his lead, and I immediately jumped up over 5,000 pageviews a month literally the first month that it was installed, and I’ve been growing ever since. Want to see if it works for you too? Here’s what you need to do. [Click to read more]