Since Facebook went public as a company, they’ve instituted a boatload of changes to make it harder to market your business on a Facebook page without paying for promotion.
Yes, you still get some free exposure, but they took something that was super-effective and changed it into something that was hardly effective at all, making anyone who relied on Facebook for their marketing strategy rather upset. Last year’s algorithm change was particularly destructive.
But this week, Facebook changed their promotional guidelines for the better.
No, really. Hard to believe, I know, but it’s true.
So lets dive in and see what this means for your business and how you can use it to get more clients.