Confession: I never really put much thought into my website design. I considered what template I wanted and customized how it looked, but that was about it.

It pretty much looks the same as all the other photographers’ websites out there who use the same template that I do.

I don’t even want to know how many people I may have lost because I never thought about it. In fact, I didn’t start thinking about it until we started planning out our re-branding process, which still isn’t finished (insert sad panda face here).

But then I had one of those “ah-ha!” moments. I don’t even remember what caused it, but everything I’ve been reading lately all came together and it just made sense.

Basically, you have to treat your visitors like sheep.  [Click to read more]