“So what do you think of my logo?”

I get this question a lot.

And if you’re new to the business, or if you’ve recently redone your photography logo, you probably have asked this question to a large handful of friends, family and other photographers. Come on. Admit it.

Everyone cares what his or her own photography logo looks like.

It’s like asking, “how does my hair look?” after a trip to the salon. You want to hear the gushing comments about how beautiful and glorious it is.

But a great hairdo doesn’t guarantee to land you a prom date.

And I can promise you one thing: Your logo will not land you more clients. A photography logo is but a tiny part of generating clients, and I think that’s where so many people get confused about branding, marketing and how the two connect.

So let me break down the basics of branding for you.  [Click to read more]