Photography Pricing Archives - Page 2 of 2

Photographer’s Pricing Guide: Product Pricing

This post is Part 5 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

There are many different ways to do pricing for your products that vary based upon what kind of business model you are using. For this pricing guide, we’re going to use the amount of time it takes you to place an order to help determine how much you should be charging in order to make it worth your time.

The benefit of doing it this way is that you are not wasting a bunch of time placing small orders and only making a little bit of money when you could have otherwise have been using that time to shoot more sessions at a higher profit. This makes sure you’ve priced your products so that even small orders are profitable. [Click to read more]

Photographer’s Pricing Guide: Business Plans and Calculations

This post is Part 4 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

So now that you’ve determined how much profit you want to make and how much your expenses will be, it’s time to combine this with how many shoots you plan to do and see how much you need to be charging. If you’ve never done a pricing guide before, this is often the most shocking part for people. It’s also the most math-intensive, but no worries. If you really aren’t comfortable doing the math, you can always pick up the Pricing Guide Workbook and let it do the hard work for you. [Click to read more]

Photographer’s Pricing Guide: Business Expenses

This post is Part 3 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

Running a business is expensive. Our next step is to consider all the tax-deductible business expenses that you expect to have in a year to make sure that we account for them in our pricing.

There are two main types of expenses, fixed and variable. [Click to read more]

Photographer’s Pricing Guide: Pricing for Profit

This post is Part 2 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it.

Today it’s time to think about one of the main goals of your business: your profit.

The first step in determining your prices is to figure out how much you want to take home in the form of a paycheck. This amount is what is left over after all your expenses and taxes have been taken out.

There’s two ways to go about this process. I highly suggest doing both methods and comparing the results. [Click to read more]

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