Pricing

Black Friday and Cyber Monday Photography Deals

It’s time for our annual Black Friday through Cyber Monday Photography Deals! Best time of the year to save some money and help buy some tools to make more money in your photography business. This year, I am giving away an iMac plus a bunch of my favorite business tools to show how thankful I […]

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How To Be An Affordable AND Profitable Photographer

affordable and profitable photographer

Photography pricing is really hard. In a perfect world, you’d be able to charge whatever you wanted, people would be willing and able to pay it, and you’d have all the clients you could ever want. There’d also be rainbows and unicorns prancing around every day. And perfect light. And no client complaints. And more […]

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Should You Look at Other Photographers’ Prices When Setting Your Own Pricing?

pricing

Have you ever been “shopped”? You know, where another photographer poses as a client and asks for more information because they just want to see your prices. It’s one of the most annoying things you’ll deal with as a photographer (and yes, we know you’re doing it. There are hints that make it more than […]

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How to Raise Your Photography Prices Significantly Without Losing All Your Clients

How to Raise Your Photography Prices Signficantly Without Losing All Your Clients

Photography Pricing is one of the most difficult things to determine when running your business. The market is saturated with people charging hardly anything and doing things irresponsibly. If you know your numbers it can be hard to believe how much more you need to be charging to make what you need to be making. […]

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What Photography Pricing Guide is Best? A Comparison

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7 Reasons NOT to Raise Your Prices

Why NOT to Raise Your Prices

Photographers LOVE to tell other photographers to raise their prices. It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.” While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should […]

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How To Create Photography Packages That Sell

creating photography packages

Creating photography packages is one of the most popular ways to present your services to your clients. As I have been helping photographers with their pricing and packaging, I’ve seen a number of common mistakes over and over again that are easy to avoid and will help boost your sales. Before making packages, however, make […]

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What Wedding Photography Pricing Model Should You Use For Maximum Profit?

wedding packaging and pricing strategy

There’s so many different wedding photography pricing models that sometimes it’s hard to know what will be most profitable for you and your business. Should you have packages? Or go completely A la Carte? Which one books you more clients and gets you higher sales? There’s an easy way to tell, and the answer will […]

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Photographer’s Pricing Guide: Pricing and Your Market

Private Island

This post is the final installment of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. If this is the first time working through a pricing guide, you may be shocked at how much you need to charge to make your desired […]

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Photographer’s Pricing Guide: Creating Packages

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This post is Part 6 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. It’s finally time to pull together all the pieces you’ve been working on so far and decide what kind of packages you are going to offer. Before […]

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Photographer’s Pricing Guide: Product Pricing

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This post is Part 5 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. There are many different ways to do pricing for your products that vary based upon what kind of business model you are using. For this pricing guide, […]

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