Category Archives: Pricing

Black Friday and Cyber Monday Photography Deals

Black Friday and Cyber Monday Photography Deals

It’s time for our annual Black Friday through Cyber Monday Photography Deals! Best time of the year to save some money and help buy some tools to make more money in your photography business. This year, I am giving away an iMac plus a bunch of my favorite business tools to show how thankful I…Click to Read More →

How To Be An Affordable AND Profitable Photographer

Photography pricing is really hard. In a perfect world, you’d be able to charge whatever you wanted, people would be willing and able to pay it, and you’d have all the clients you could ever want. There’d also be rainbows and unicorns prancing around every day. And perfect light. And no client complaints. And more…Click to Read More →

7 Reasons NOT to Raise Your Prices

7 Reasons NOT to Raise Your Prices

Photographers LOVE to tell other photographers to raise their prices. It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.” While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should…Click to Read More →

How To Create Photography Packages That Sell

How To Create Photography Packages That Sell

Creating photography packages is one of the most popular ways to present your services to your clients. As I have been helping photographers with their pricing and packaging, I’ve seen a number of common mistakes over and over again that are easy to avoid and will help boost your sales. Before making packages, however, make…Click to Read More →

Photographer’s Pricing Guide: Creating Packages

This post is Part 6 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. It’s finally time to pull together all the pieces you’ve been working on so far and decide what kind of packages you are going to offer. Before…Click to Read More →

Photographer’s Pricing Guide: Product Pricing

This post is Part 5 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. There are many different ways to do pricing for your products that vary based upon what kind of business model you are using. For this pricing guide,…Click to Read More →