Pricing

How to Raise Your Photography Prices Significantly Without Losing All Your Clients

Photography Pricing is one of the most difficult things to determine when running your business. The market is saturated with people charging hardly anything and doing things irresponsibly. If you know your numbers it can be hard to believe how much more you need to be charging to make what you need to be making. [...]

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What Photography Pricing Guide is Best? A Comparison

One of the most common questions I get from readers is what the difference is between the various pricing guides out there, such as Easy as Pie, Creative Pricing & Packaging, my own free pricing guide, and others. Do you need to buy Easy as Pie? Or is my free pricing guide series enough? Or [...]

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7 Reasons NOT to Raise Your Prices

Photographers LOVE to tell other photographers to raise their prices. It’s a bit like a badge of honor, as if they are saying, “I’ve gotten to these prices, so you should be here too.” While I believe there are many, MANY good reasons to raise your prices, and I’ve told other photographers that they should [...]

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How To Create Photography Packages That Sell

Creating photography packages is one of the most popular ways to present your services to your clients. As I have been helping photographers with their pricing and packaging, I’ve seen a number of common mistakes over and over again that are easy to avoid and will help boost your sales. Before making packages, however, make [...]

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What Wedding Photography Pricing Model Should You Use For Maximum Profit?

There’s so many different wedding photography pricing models that sometimes it’s hard to know what will be most profitable for you and your business. Should you have packages? Or go completely A la Carte? Which one books you more clients and gets you higher sales? There’s an easy way to tell, and the answer will [...]

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Photographer’s Pricing Guide: Pricing and Your Market

This post is the final installment of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. If this is the first time working through a pricing guide, you may be shocked at how much you need to charge to make your desired [...]

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Photographer’s Pricing Guide: Creating Packages

This post is Part 6 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. It’s finally time to pull together all the pieces you’ve been working on so far and decide what kind of packages you are going to offer. Before [...]

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Photographer’s Pricing Guide: Product Pricing

This post is Part 5 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. There are many different ways to do pricing for your products that vary based upon what kind of business model you are using. For this pricing guide, [...]

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Photographer’s Pricing Guide: Business Plans and Calculations

This post is Part 4 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. So now that you’ve determined how much profit you want to make and how much your expenses will be, it’s time to combine this with how many [...]

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Photographer’s Pricing Guide: Business Expenses

This post is Part 3 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. Running a business is expensive. Our next step is to consider all the tax-deductible business expenses that you expect to have in a year to make sure [...]

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Photographer’s Pricing Guide: Pricing for Profit

This post is Part 2 of The Modern Tog’s Photographer’s Pricing Guide series. Here’s the link to Part 1 of the Pricing Guide in case you missed it. Today it’s time to think about one of the main goals of your business: your profit. The first step in determining your prices is to figure out [...]

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