Photography Marketing Ideas | Photographers Pricing Guide | Get More Clients — The Modern Tog

Nailed It! How to Be a Fantastic Second Shooter

I remember my first gig as a second shooter for a wedding. I laid in bed the night before, dreaming up all the disastrous situations that could possibly occur that would surely prove my incompetence as a photographer. What if I drop my lens? What if the lead photographer asks me to do family portraits? [...]

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Welcome ProBlogger Readers!

Hey hey! Welcome to The Modern Tog! Thanks for taking some time to stop by after reading my Pinterest for Bloggers post over on ProBlogger! While my goal here is to help photographers grow (or start!) a photography business, there are lots of tips that would be applicable to any service providers who market their [...]

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The Surprising Truth About Your Photography Logo

“So what do you think of my logo?” I get this question a lot. And if you’re new to the business, or if you’ve recently redone your photography logo, you probably have asked this question to a large handful of friends, family and other photographers. Come on. Admit it. Everyone cares what his or her [...]

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Don’t Make These 5 Mistakes When Starting A Photography Business

I never intended to start a photography business. Like many people, I became interested in photography and the business just sort of fell into my lap. While we’ve come a long way since then and I was able to leave my day job to do photography full-time, I made several mistakes when starting out that [...]

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Why Your In-Person Sales Meetings Aren’t Working

In-Person Sales are one of the best ways to make more money with your photography business. While a scary prospect for many, there is absolutely no denying it’s profitability. In fact, you can read about my first experience with In-Person Sales and how I made 5 times more than my average sale before doing in-person portrait [...]

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Why You Should Delete “I’m A Photographer” From Your Vocabulary

If you, me, and everyone else reading this post were jammed into a room at a networking event, I can almost guarantee you that 75% of the crowd’s introduction would go sorta like this… “Hi! I’m so and so. I’m a photographer, and I shoot enter subject here.“ It’s when there’s hundreds of us all [...]

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Is Your Appearance Hurting Your Photography Business?

Whether you like it or not, your appearance is part of how people judge your business. Your clients will be judging you based upon everything they see – from your clothes and hair to the car you drive to the consultation. Even if they aren’t doing it intentionally, it’s still happening. Even things that we [...]

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Photography Business Insurance Coverages Every Photographer Should Have

This week’s post is a guest post from Rachel Brenke. Running a business is serious..business. It is super exciting to get a new prop, lens or spend money on education but there are a few areas that small business owners sometimes overlook. Safeguarding your business through insurance policies is a major one. You may as [...]

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Get the Photography Clients You Deserve from Google Search

This week’s post is a guest post from Zach Prez. You take stunning child portraits that can change the attitude and environment of an entire household simply by displaying your work on the wall. Why doesn’t Google see your website in the same light and reward your quality photography with an outstanding rank? First, search [...]

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How to Focus When Your Photography Business is Overwhelming

This post is a guest post by Tanya Hirschy. Starting a photography business is often a bit awkward. When I first timidly started my photography business a few years ago I would frequently hear, “I didn’t know you took pictures.” “Me neither” my response would be, followed by nervous laughter. This showed my lack of [...]

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How to Get More Kisses (and Clients!)

If you started asking strangers for kisses, how many do you think you’d get? You’d likely get a lot of really confused looks, some rude comments, and maybe a few kisses if you’re not too creepy. However, built into each one of us is a sub-conscious desire to be consistent that is so strong that [...]

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