Marketing

How to Get Higher Sales & More Clients Using Gift Registries

photography gift registry

How much money do you think wedding guests spend in total on the bride & groom? How about friends who buy gifts for a baby shower? Or how much is spent in gifts for a graduate? People spend a LOT of money on gifts for other people for important milestones in life. And we often [...]

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Are Bridal Shows a Good Idea or Waste of Money?

bridal shows and wedding faires

Ahh, the bridal show. For some brides, it’s the first thing they want to do after getting engaged. For others, the mere thought of attending one can give them hives. So how do we, as photographers, know whether bridal shows are right for us, and how do we create a booth and an experience that’s [...]

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How To Make Money In Photography

Make money from photography

You recently finished a shoot. The client hired you, and paid your nominal session fee (somewhere in the range of $50 – $250, most likely). You spent hours editing the 125+ images you shot. You showed them the images, and, as you were flipping through your beautiful work, they told you they were on a [...]

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Why You Can’t Ignore Google+ Any Longer

google+ seo

I’ve avoided writing about Google+ for ages because frankly, I’m annoyed that there’s another thing I have to learn and do. However, if you’re serious about getting new clients online, you can’t ignore Google+ any longer. I’ve spent the last few weeks studying Google+ so I could tell you exactly what you need to do [...]

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Partner with a Charity to Grow Your Photography Business

partner with charity

Marketing is one of the most important aspects of running a successful photography business. It’s also one of the areas where photographers often struggle. I’ve found a great method that will get you in front of your target client, set you up for press releases that will get you exposure, and help your favorite charity! [...]

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Is Your Appearance Hurting Your Photography Business?

rainbow hair

Whether you like it or not, your appearance is part of how people judge your business. Your clients will be judging you based upon everything they see – from your clothes and hair to the car you drive to the consultation. Even if they aren’t doing it intentionally, it’s still happening. Even things that we [...]

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How to Get More Kisses (and Clients!)

Get More Photography Clients and Kisses

If you started asking strangers for kisses, how many do you think you’d get? You’d likely get a lot of really confused looks, some rude comments, and maybe a few kisses if you’re not too creepy. However, built into each one of us is a sub-conscious desire to be consistent that is so strong that [...]

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6 Effective Photography Marketing Areas to Focus On to Book More Clients

What are the best places to focus your photography marketing efforts to get the most new clients without wasting a ton of money? Over the past few years I’ve done a lot of experimenting, wasted a lot of money, and come up with 6 places that I focus on every single year to keep our [...]

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Surprise Delights: Your Secret Photography Marketing Super Power

Photography Marketing Using Surprise Delights

Marketing can be a mystery, but I’m going to share one of my best secrets with you today. So many places that tell you they can get you results, if only you spend the money to advertise with them or buy their cool marketing templates. It’s hard to know what will work and what won’t. [...]

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Pay Up: Facebook is Holding Your Fans Hostage

Facebook Promote Changes Algorithm

One of my biggest pet peeves over the last year has been all the hype about Facebook suddenly charging people to show up in newsfeeds when in reality nothing had changed except that they added the option to get even more views by paying. So you’d get the same views or more, but not less [...]

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