effective facebook ads for photographers free ebook

The majority of Facebook ads are a waste of money for photographers.

But not all.

Before you can create effective ads, you need to understand what makes them a waste of money so that you don’t keep throwing it away, hoping that somehow you’ll get a few clients somewhere.

So let’s talk about the mistakes photographers are making with Facebook ads and what makes an ad get good results. Then I’ll give you a step-by-step method that makes creating effective Facebook ads easy.

Let’s dive in. Click to Continue –>

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How to Move Your Photography Business to a New Location

Moving to a new location is hard enough, but when it comes to moving your photography business, it is especially challenging. We just moved to a new state about 400 miles away from our old town, which means we get to completely re-start our photography business in a brand new place with no word-of-mouth or […]

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Top 10 Blogs for Photographers of 2014

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How Much Does It Cost To Start a Photography Business?

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Take The Stress Out Of Working With Friends & Family

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How to Get Legal With Your Photography Business

I’m a little bit strange. I love spreadsheets, paying bills, tracking expenses and making sure my forms are all properly filed with the IRS. If you’re like the 95% of the rest of the world, that stuff drives you up the wall or it scares you so bad that you try to avoid it at […]

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When Should You Show Clients Your Full Pricing?

Get More Photography Clients and Kisses

If you started asking strangers for kisses, how many do you think you’d get? You’d likely get a lot of really confused looks, some rude comments, and maybe a few kisses if you’re not too creepy. However, built into each one of us is a sub-conscious desire to be consistent that is so strong that […]

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The Ultimate Photography Website Guide

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A Photography Website is vital to all modern photography businesses as it’s often the first impression people have of our business. It’s one of the least-expensive and most effective tools we have in marketing our photography business and getting new clients. Yet unless you’ve studied about what converts visitors into paying clients, it’s likely that […]

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The Most Common Portrait Sales Mistake That Almost All Photographers Make

In-Person Portrait Sales Guide

When I was first starting out in photography, I had no idea what I was doing. I think I charged something insanely low like $50 for a session plus a disc of all the digital negatives. I put the images in an online gallery, but I didn’t really sell many prints. I got lots of […]

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Why I Switched to Flash Drives Instead of DVDs and Why You Should Too

Switch to Flash Drives for Image Delivery instead of DVDs

It’s all Apple’s fault. No, really. As a wedding photographer, I give all of my clients the digital images from their wedding day. I used to deliver these in a beautifully packaged DVD that had a custom image of the couple printed right onto the DVD. It came in a modern metal case, and when […]

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The Beginner’s Guide to Creating a Pro Photography Website

Pro Photo Website for Beginners

One of the first things you need to do when starting your business is to set up a photography website that shows off your work and gives your prospective clients the information they need to hire you. Your website is your virtual storefront. Not only is it a great way to get more clients, but […]

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How To Create Photography Packages That Sell

creating photography packages

Creating photography packages is one of the most popular ways to present your services to your clients. As I have been helping photographers with their pricing and packaging, I’ve seen a number of common mistakes over and over again that are easy to avoid and will help boost your sales. Before making packages, however, make […]

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Photographer’s Pricing Guide Series: Overview of How to Price Photography

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It’s confession time: I think that the majority of pricing guides for photographers are lame. That’s not to say that they don’t work, or that they aren’t worth the money that people sell them for. It’s just that most of them have some major flaw that makes them not nearly as effective as I think […]

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Black Friday and Cyber Monday Photography Deals

It’s time for our annual Black Friday through Cyber Monday Photography Deals! Best time of the year to save some money and help buy some tools to make more money in your photography business. This year, I am giving away an iMac plus a bunch of my favorite business tools to show how thankful I […]

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Will Your Photography Business Survive In 2014? 13 Predictions For The New Year


The Photography Industry is in the midst of a huge change. I’ve seen several well-established photography studios close while new, talented photographers rise up to replace them in non-conventional ways. I’ve seen a shift in what clients are looking for and what’s important to them. And more than anything, I’m seeing that marketing efforts that […]

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The Secret to Running a Successful Senior Photography Business

By Jen Basford of Seniors Ignite Like me, I’m sure you hear these things all the time: ‘The senior portrait industry is dead.’ ‘You can’t make a living doing senior pictures.’ ‘Everyone has a camera now and I can’t compete with their low prices – they are putting me out of business.’ And so on. […]

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How to Run a Successful Black Friday Sale With Your Photography Business

black friday sale how to run them 2013 for photographers

Black Friday is just around the corner here in the US, and this is a GREAT time to make some extra cash for the holiday season (and not just spend it on all the awesome deals out there!) This is one of the few days of the year when people are actually looking forward to […]

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10 Reasons Why Your Mini Sessions Fail (and How to Rock Them)!

Mini-sessions, or smaller-than-normal photography sessions, are often touted as a great way to get new clients in the door and introduce people to the custom photography experience. Yet I know of lots of photographers who open up a set of mini-sessions and then can’t fill them. Then there are others who fill their sessions, but […]

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Show Up Higher In Search Results Using Google Local

Google Local For Photographers

Think about how many new clients you’d be able to get if your website showed up as the first result when people were looking for a photographer. Seems impossible with all the competition out there, but this post is going to give you one of the most useful tools out there to have the best […]

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